Friday, January 7, 2011

Superstar blogger

I enjoyed watching this short behind-the-scenes film clip profiling how superstar fashion blogger Scott Schuman (aka the Sartorialist) employs his craft on a day-to day-basis.

Scott's revolutionary idea was to snap photos of "regular" (but stylish) people on the street and post them on his blog in a simple, but elegant manner. This success of his innovation demonstrated the power and influence of blogs (and bloggers), as well as their advantages over traditional fashion media, at least in certain aspects. It is no surprise that almost all traditional media websites (e.g. now not only have a blog section, but a streetfashion section as well.

Schuman really is the Wayne Gretzky of fashion bloggers, and was undoubtedly the inspiration for countless other fashion blogs, including this one.

One of my favorite moments in the clip occurs at 2:40 where Scott solicits a woman for a photograph and the woman gives him a cool reception until she learns that he is the Sartorialist. I dunno, it kinda struck me as funny because the woman probably tells her friends that she is a "huge" fan of the site, yet she didn't even recognise Scott, who has been profiled countless of times in many media outlets.

-The Scandal

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