Ahhh, the good ol' day of rap wars from the 1990's.
Tupac Shakur in Versace
In its heyday in the 1990's, Versace's trade-mark gawdy, baroque, golden patterns, pastel coloured suits and Medusa logo were all the rage.
But nothing was more expressive than a Versace silk shirt.
I guess the brand catered to people's inner Louis XIV. I proudly owned a few ties that I bought as a student in the mid/late 1990's.
Unfortunately, Gianni Versace was murdered in 1997, and the brand has never fully recovered under the guidance of his sister Donatella. For the past 5 years, if not more, men's clothing has for the most part shunned flashy colours and baroque prints in favour of more minimalist designs, and either basic patterns or monotones.
The Versace store on Sherbrooke street in Montreal closed a few years after Versace was killed. Same with the lower-label Versace store (Versus) on Bloor street in Toronto;
With a few exceptions, whenever I've seen Versus or Versace merchandise in men's stores, I've always wondered who was buying it. It always seemed so tacky that it could only appeal to the guys from "A Night at the Roxbury."
However, there may be signs of life. I can only say good things about the 2010 Spring/Summer collection. There was a really cool South-Beach vibe to the clothes, and for once the label didn't fetishize colour combinations of black, cobalt blue and burgundy (which it often seems to do).
All photos from style.com, Mario Mardeira