Are you a LOhead? Do you know what a LOhead is? Maybe you're a LOhead and you don't even know it? Disturbing?
I enjoyed this videoclip that I viewed on style.com about the hip-hop artist "88-Keys". He is a Polo Ralph Lauren fanatic, or a "LOhead". Apparently, he's worn nothing but Polo since 1993. That's hardcore.
According to an interview cited on his wikipedia page he said:
"I’ll go to Paris and they’ll be like, ‘here’s the Eiffel tower’ and I’m like, ‘whatever, where’s the record store and the Polo store"
I liked the way Eighty-Eight's passion for, and knowledge of the brand (and style in general) really come through in the clip.